Just a little bit more legumes! Results of an online survey in Europe

A web survey was conducted in France, Germany, Poland, and the UK to examine how providing information about benefits of legumes could influence purchase intent. In each country, 600 participants were recruited September 2020. First, answered a series questions their dietary habits. Second, they asked intention lentils, before after read an informational message nutritional or environmental lentils. The results show that receiving this significantly affected intent, even if impact relatively small. Indeed, revelation information, 10% expressed change mind regarding This effect dependent on product type (i.e. dried lentils vs lentil pasta) benefits). Across countries products, food’s had often greater intent than did benefits. After reading messages, 25-42% all said planned eat more future. As consumers choices are weak drivers for developing cultivation, other instruments focusing farmers incentives such as subsidies be selected.